Google Ads: How to Use Its Key Networks More Effectively

Google Ads can be powerful but only if you know how to use it effectively. With multiple networks, formats, and constant updates, it’s easy to waste budget or miss opportunities.

This practical workshop will give you a clear understanding of how Google Ads works and how to make better decisions about where to invest your time and money.

What you’ll learn

• Understand the different Google Ads networks and how they fit together

• Use Search, Display, Video and Performance Max more effectively

• Make smarter decisions about your campaigns and spend

• Understand how remarketing can bring customers back

• Get ahead of changes in AI-powered search and campaign types

What to expect

This is a fast-paced, practical session with clear takeaways. You’ll leave with:

• A better understanding of how Google Ads works

• Confidence in choosing the right campaign types

• Actions you can apply straight away

This session is designed to be accessible and jargon-free.

Who it’s for

Ideal for:

• Business owners managing their own marketing

• Marketing teams looking to improve performance

• Anyone wanting a clearer, practical understanding of Google Ads

Important – Eligibility

To attend this workshop as part of the Durham Business Growth programme, you must have submitted a new Expression of Interest (EOI) after April 2026.

If you haven’t done this yet, you can still register but you’ll need to complete your updated EOI before attending to secure your place.

👉 Book your place