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AI & Digital Marketing Bootcamp - Get ready for 2027

Wed 04 Nov

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The Work Place

Practical and jargon-free, this interactive masterclass is designed to make you think differently about AI & digital marketing and help you create your best 2027 action plan yet!

AI & Digital Marketing Bootcamp - Get ready for 2027
AI & Digital Marketing Bootcamp - Get ready for 2027

Time & Location

04 Nov 2026, 09:00 – 12:30

The Work Place, Aycliffe Business Park, Heighington Ln, Newton Aycliffe DL5 6AH, UK

About the event

Practical and jargon-free, this interactive masterclass is designed to make you think differently about AI & digital marketing and help you create your best 2027 action plan yet!


Register Now


Who is it for?

Beginners to Intermediate – decision makers who are new to digital marketing or are disappointed by the results to date, perhaps undecided about the many AI options available today, maybe in need of a fresher perspective?


What will I learn?

Together we will explore how to create the best online reputation for you and your business, and discover the practical ways AI can help you become a trusted supplier in your sector.


This new and updated masterclass is facilitated by AI & digital marketing trainer and consultant Pascal Fintoni. 

 Using his favourite ‘Rule of 3’ and introducing AI apps at each stage, you will take part in 4 interactive modules (bring your laptops!):


  • Part 1. Rediscover Digital Marketing - A ‘scene setting’ module about the 3 key elements of your AI & digital marketing action plan for 2027: Visibility - Credibility - Interactivity©

  • Part 2. Your 2027 Visibility Action Plan - Get more traffic to your website with the 3 tactics you will add to your SEO and AI Overviews tactics next year: Confirmation – Collaboration – Cooperation©



  • Part 3. Your 2027 Credibility Action Plan - Get more enquiries from your website with 3 AI-powered tactics that will transform your website experience strategy: First Impressions – Trust Elements – Content Marketing©

  • Part 4. Your 2027 Interactivity Action Plan - Get more results from Social Media by introducing these 3 tactics to your online networking activities in 2025: Mentor – Messenger - Merchant©


We will close the masterclass with an overview of your 2027 tactics; we will discuss how to prioritise the various tasks and AI solutions to help you complete the design of your most practical 2027 Digital Marketing plan yet!


Special bonus: We’re also celebrating the 1-year anniversary of the Human-First Responsible AI Pledge co-created by Pascal Fintoni. Every participant will receive their own copy, plus practical tips on how to use it to stand out online and show your audience that you’re serious about using AI responsibly.

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