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AI for Better Websites
AI for Better Websites

Wed 03 Dec

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The Work Place

AI for Better Websites

Time & Location

03 Dec 2025, 09:00 – 12:30

The Work Place, Newton Aycliffe DL5 6AH

About the event

Digital • AI • Marketing

AI for Better Websites: Plan Your 2026 Digital Success Story

Join us for a practical masterclass with senior digital marketing trainer Pascal Fintoni, designed to help you harness the power of AI and plan your 2026 digital success story.

This hands-on workshop will show you exactly how to use AI tools to make your website faster, more engaging, and more effective at turning visitors into enquiries and loyal customers.

You’ll hear from Pascal Fintoni, a UK-based digital marketing trainer, speaker and consultant with over 30 years’ experience in marketing, sales and online business development. He specialises in AI and digital content marketing, combining emerging technologies, storytelling and strategy to help businesses generate more enquiries and build trust online.

Workshop Agenda

Part 1 – Using NotebookLM for a Full Website HealthcheckKick off 2026 by understanding exactly where your website stands and how it can perform better.

  • Conduct a full website audit using NotebookLM

  • Identify opportunities to convert visitors into enquiries

  • Plan improvements that make your site more user-friendly and effective

Part 2 – Creative Writing and Blogging with Perplexity, ChatGPT, and ClaudePlan your content strategy for 2026 with AI-powered writing tools that captivate and convert.

  • Generate blog and article ideas that engage your audience

  • Craft newsletters, posts, and content that turn visitors into loyal fans

  • Use AI to speed up content creation without losing quality or personality

Part 3 – Using AI for Videos and Podcasts as Lead MagnetsExplore AI tools to create multimedia content that draws in your audience and builds authority.

  • Plan, script, and produce engaging video and audio content

  • Use AI to convert media content into lead magnets and free downloads

  • Learn what Internet users look for and position your business as the go-to solution

Part 4 – Planning Your 2026 AI-Enhanced Website ExperienceBring it all together to create a cohesive, actionable plan for 2026.

  • Design a website experience that converts visitors more effectively

  • Integrate simple AI tools into your content and marketing workflow

  • Set measurable goals for engagement, enquiries, and growth in 2026

This is your chance to plan your 2026 digital success story, gain hands-on experience with powerful AI tools, and leave with a clear roadmap for an AI-enhanced website that works harder for your business.

💡 Special Bonus: To celebrate the 1-year anniversary of the book “WebProud: 5-Step Roadmap to Feeling Proud of Your Website Again”, co-authored by Pascal, all participants will receive a free digital copy!

About Pascal Fintoni: Pascal Fintoni is an experienced trainer, speaker, and consultant with over three decades in digital marketing and online business development. His approach combines storytelling, strategy, and the latest AI technologies to help businesses stand out online.

He is also the founder of the Film Marketing Academy, where he teaches entrepreneurs how to make online content more memorable through the art of storytelling and filmmaking.

Please Note: Participation in this workshop now requires all attendees to register for the program and complete an Expression of Interest form.

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