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AI for your Business- A Practical Masterclass
AI for your Business- A Practical Masterclass

Thu, 22 Feb


Radisson Blu Hotel

AI for your Business- A Practical Masterclass

Do you want to find out how to use ChatGPT and other Artificial Intelligence solutions?

Time & Location

22 Feb 2024, 09:00 – 12:30

Radisson Blu Hotel, Frankland Ln, Durham DH1 5TA, UK

About the event

AI for your Business- A Practical Masterclass

Speaker - Pascal Fintoni

Do you want to find out how to use ChatGPT and other Artificial Intelligence solutions?

Do you wonder what AI tools could be making a huge difference to your marketing activities?

What is Microsoft CoPilot, or Google Bard? What am I possibly missing out on?

Could AI make online content creation less difficult and less time-consuming?

All these questions and many more will be answered in this interactive workshop hosted by senior digital marketing trainer Pascal Fintoni.

In this practical and no-nonsense masterclass, you will be taken on a journey to (re)discover the practical use of Artificial Intelligence in digital marketing, and how to make sure that you are getting the best possible results for your business.

Part 1 - What is AI? Where did it come from? And should we be worried?

A fun and fast-paced look at the rise of AI in business and life, the many compelling benefits and equally concerning pitfalls and why we should stop using the term 'Artificial Intelligence' in marketing.

Part 2 - Using AI for creating a more comprehensive digital marketing plan

Let's explore and practice the art and the science of 'prompt engineering' and learn how to use ChatGPT correctly to strengthen our digital marketing plan for 2024.

Part 3 - Using AI for preparing better blog articles faster

Working in small groups, we will plan your blog articles for the next quarter using 3 different AI solutions and by applying more advanced prompts and instructions.

Part 4 - Using AI for producing videos and podcasts

What are the best solutions to help you plan and create video and audio content? We will look at specific AI platforms and discuss how they will help you be more adventurous with your content marketing.

Part 5 - Using AI for your next email and social media campaigns

Inspired by the content ideas you have developed during this masterclass, we will try out additional AI solutions that can assist you in coming up with better copy for your emails and social media posts!

Part 6 - The 'Me, Myself and AI' 2024 Action Plan

Time to bring all the learning into a cohesive action plan.

What will your AI strategy and workflow look like in 2024? What tools and platforms will you focus on first? What is the impact on your digital marketing plan and what will you do better and faster?

Closing date for registrations is 19th February 2024.


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