Wed 08 Jul
|Durham Cricket
AI Overviews: The New Rules for Websites, Blogging and SEO
Google’s new AI Overviews are reshaping how customers discover, compare, and choose businesses online. That means the way your website, content and SEO perform is changing too. This practical workshop will help you understand what’s happening—and more importantly, what to do next.
Time & Location
08 Jul 2026, 09:00 – 12:30
Durham Cricket, Chester-le-Street DH3 3QR, UK
About the event
Search is changing fast and AI is leading the shift. Google’s new AI Overviews are reshaping how customers discover, compare, and choose businesses online. That means the way your website, content and SEO perform is changing too.
This practical workshop will help you understand what’s happening—and more importantly, what to do next.
Led by experienced digital marketing trainer Pascal Fintoni, you’ll leave with clear actions to improve your website, strengthen your content, and make AI work for your business.
What you’ll learn
How AI Overviews are changing search visibility and traffic
What your website needs to stay relevant and competitive
How to turn visitors into enquiries and loyal customers
New approaches to blogging, SEO and content creation
Simple ways to use AI tools without losing your brand voice
What to expect
This is a hands-on, practical session. Bring your laptop and be ready to:
Review your website and spot opportunities
Generate content ideas and improvements
Plan a clearer, more effective digital strategy
Who it’s for
This session is ideal for businesses looking to:
Improve website performance
Generate more enquiries online
Understand AI and digital marketing in practical terms
Important – Eligibility
To attend this workshop as part of the Durham Business Growth programme, you must have submitted a new Expression of Interest (EOI) after April 2026.
If you haven’t done this yet, you can still register but you’ll need to complete your updated EOI before attending to secure your place.