Back On Track Masterclass: Email Marketing

Facilitated by digital marketing expert Pascal Fintoni, the session will look at the many, and often forgotten, styles of email marketing to help you (re)launch your customer loyalty campaigns and stand out from the crowd.

This unique masterclass format will help you get your email marketing back on track for 2023-24!

Part 1 – The Email Marketing Essentials – A reminder of the 3 main elements of a successful email campaign: Be Useful, Be Timely, Be Visible. We will also cover the link between email and social media for both content and connections.

Part 2 – The Email Marketing Tactics – We will share practical examples and techniques that will help make your email efforts work harder for you. In particular we will look at the 4 main email tactics: ‘Singles, Series, Seasons, Specials’.

Part 3 – The Email Marketing Toolkit – We will look at the many apps and online platforms you can use to create and curate great content for your email marketing, from written copy to graphics and videos.    

Part 4 - The AI-powered Email Marketer – Top tips on how to use Artificial Intelligence platforms such as Chat-GPT, TinyWow, audio-to-text converters, and many more to support your email marketing efforts.

Part 5 – Your Questions – We will close the masterclass with a consultancy session, your chance to ask Pascal Fintoni questions uniquely relevant to you, who will also give you his ONE advice for 2023.