Growth Starts Here: Understanding Your Customer

Winning new business is tough—keeping customers happy is just as hard. That’s why we created this workshop.

It can be a really challenging time for small companies to not only win new business & customers – but to also keep established customers happy….and this is exactly why we have created this workshop!

Back by popular demand, this practical workshop is returning after previous sessions received fantastic feedback from businesses across County Durham.

Businesses told us the session gave them valuable time to step away from the day-to-day, think more strategically, and leave with practical actions they could immediately apply within their business.

If you’re struggling to clearly explain what makes your business different, attract the right customers consistently, or feel like your marketing isn’t landing as well as it should, this workshop is designed to help.

In just a few hours, you’ll gain a clearer understanding of your customers, sharpen your value proposition, and uncover practical opportunities to improve how you market and position your business.

This is not a theory-heavy workshop full of jargon. It’s an interactive, hands-on session focused on giving you tangible outcomes, practical tools, and fresh ideas that can make a real difference to your business moving forward.

Whether you're an existing client or completely new to the programme, this workshop offers real value for ambitious businesses looking to grow smarter.

What You’ll Learn

• How to better understand what your customers actually value

• How to clearly communicate why customers should choose your business

• How stronger messaging can help attract more of the right customers

• How to identify gaps and opportunities in your current approach

• How to create a clearer roadmap for future business growth

What You’ll Leave With

• A clearer understanding of your ideal customers

• A stronger value proposition tailored to your business

• Practical exercises and tools you can continue using after the workshop

• Actionable ideas to improve your marketing and customer engagement

• Fresh perspective and strategic thinking away from daily distractions

• New connections with other ambitious local businesses

Why Businesses Are Registering

Previous workshops delivered through this programme were extremely well received, with businesses particularly valuing the practical takeaways, collaborative approach, and immediate relevance to real business challenges.

For just a few hours out of your working day, you’ll leave with ideas and actions that could positively shape how you market, position, and grow your business moving forward.

Places are limited and previous sessions filled quickly once registrations opened, so early booking is strongly recommended to avoid missing out.

Delivered By

Industry expert Charl Erasmus

Important Information

This workshop is fully funded for eligible County Durham businesses through the Durham Business Growth Programme.

https://www.durhambusinessgrowth.co.uk/

PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.