Innovation in Branding

About the event

Brands are always evolving, and staying relevant takes creativity, curiosity and a willingness to see things differently. Innovation in Branding is a chance to step back and explore how fresh thinking can strengthen your brand and deepen your connection with customers.

In today’s fast‑moving world, a brand is far more than a logo – it’s the story people remember, the feeling they associate with you and the experience you create. This session will bring together businesses who actively use innovation to shape their brand and stay aligned with the changing needs of their customers.

You’ll hear from organisations of all sizes who communicate with purpose, build trust and express who they really are through bold ideas and meaningful design.

Speakers

Jennie Collingwood, Northumbrian Water

Jennie will share how Northumbrian Water uses powerful campaigns such as Bin the Wipe, SuDS for Schools and Communities, and their work with WaterAid to engage customers, build trust and champion environmental sustainability — all while delivering outstanding service and hosting their renowned annual Innovation Festival.

Sally Smallwood, Chief Wreckre8tor, Wreckreation

Sally will take you inside the world of Wreckreation – the handmade fashion studio inspired by motorsport, sci‑fi and big ideas. She’ll unpack the brand’s mission to create long‑lasting pieces, challenge convention and stay fiercely original, as well as sharing the journey that led to features in GQ and a collaboration with Team Shelby.

Scott Wilson‑Laing, Founder, WL Distillery

Scott will explore how WL Distillery captures the spirit of the North East through its unique gins, inspired by places like Blast Beach, Hadrian’s Wall and Kielder Water. From Watermelon & Liquorice to Lumiere‑themed editions, Scott will show how storytelling and passion can shape a brand that connects emotionally with customers.

Who this event is for

• Businesses looking to refresh or evolve their brand

• Founders, marketers and creative teams seeking inspiration

• Anyone interested in how innovative thinking shapes memorable brands

• Organisations that want to deepen customer trust and engagement
  

What’s included

• Insightful talks from three innovative brand leaders

• Practical inspiration you can apply to your own brand

• Networking before and after the speaker sessions

• Opportunity to pitch at the end of the event

• Option to book an exhibition stand for the full morning
  

We encourage all delegates to stay for the post‑event networking - it’s often where the most valuable connections and conversations happen.

PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.

Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. Being part of the programme allows you access to workshops.

For businesses in County Durham, the benefits of engaging with the Durham Business Growth programme are manifold. Through its dedicated initiatives, the fund offers access to financial resources, expert guidance, and networking opportunities that can fuel growth and expansion. Whether you're a budding entrepreneur or an established company, this UK SPF programme equips you with the tools necessary to succeed in an ever-evolving market.

If you have not already registered for the programme, please use the link below.

https://www.durhambusinessgrowth.co.uk/register