Make LinkedIn work harder for your business

LinkedIn can be one of the most powerful tools in your business for building visibility, credibility, relationships and new opportunities - when you know where to focus.

This practical half-day workshop will help you cut through the noise and concentrate on the things that make the biggest difference. You’ll work on your own LinkedIn as you go, so this is not simply a session about what you could do. You will start making improvements there and then.

During the workshop, you’ll focus on the five things that make the biggest difference:

1. Strengthen your profile so the right people quickly understand who you are, what you do and why they should pay attention.

2. Get clearer about who you want to reach - and use the right words and activity to become more visible and credible to them.

3. Create content and comments that start conversations, rather than simply adding to the noise.

4. Connect with intention and build genuine relationships with the people who matter most to your business.

5. Use LinkedIn more effectively to create new business opportunities with a simple, sustainable approach that works for you.

We’ll also look at how AI can support your LinkedIn activity without taking away the most important ingredient: your own experience, personality and voice.

The workshop will be led by Norma Foster, who has been using LinkedIn since 2006 and has helped hundreds of businesses use the platform more effectively as part of their business development.

Suitable for beginner to intermediate LinkedIn users, the session will be hands-on, practical and focused on helping you make better use of the time you spend on LinkedIn.

Come with your LinkedIn profile. Leave with a stronger one, greater clarity about who you want to reach, and a practical plan for using LinkedIn to create new business opportunities.