Marketing Analytics workshop

Who is it for?

Entrepreneurs, solopreneurs, and small business decision-makers who feel overwhelmed or underwhelmed by marketing analytics.

You might be:

· Disappointed by your marketing efforts so far

· Unsure what analytics to look at or how to use them

· Looking for better marketing ideas than the competition

· Curious how to turn numbers into customer insights

If you think data is boring, confusing, or not meant for you, then this workshop is for you!

What will I learn? Guided by senior AI & Digital Marketing trainer Pascal Fintoni, you’ll learn how to rediscover the power of marketing analytics and customer insights through his Visibility - Credibility - Interactivity© model.

We’ll explore how to:

· Look at data and AI in new ways to spark better marketing ideas

· Understand what your audience really needs and how they want it

· Build your confidence and creativity with easy, repeatable methods

Our goal is to go from boring data to inspiring insights, let’s find out how to decode your data, and then use customer clues and AI to spark better marketing tactics.

Bring your laptop and get ready to work with real tools and insights!

The Agenda

Welcome & Introduction

· Overview of the Visibility - Credibility - Interactivity© model

· How analytics fits into creative and customers-first marketing

· The logic of ‘Actions – Reactions’ when thinking about data

Part 1 – Visibility: Where Are Your Customers?

Let’s uncover the “Secret Signals” in website data and beyond

· 3 ways to track where your website traffic is really coming from

· Using AI to research how and where your customers search

· Making small shifts in visibility that will lead to big impact

Part 2 – Credibility: Why Should They Trust You?

A look at reputation metrics that matter

· What your bounce rate, dwell time & CTR really say about trust

· Discover what customers want to see before they choose you

· How to spot credibility gaps using logic, imagination and AI tools

Part 3 – Interactivity: How Are You Responding?

Time to go from passive data to active engagement

· How to use behaviour data to spark content ideas and campaigns

· The underestimated power of free downloads and give-aways

· Tools to track, measure and improve engagement over time

Part 4 – Your 2025-26 ‘Actions – Reactions’ Plan

Your 3-Point Marketing Analytics Inspiration Map

· Crafting your next 3 marketing ideas with confidence

· How to prioritise: what’s urgent vs what’s inspiring

· Using analytics to test and evolve your marketing style

Wrap-Up & Next Steps

· Q&A and where to begin

· Optional tools & templates to try out

· Your personal next steps checklist

About Pascal Fintoni

Pascal is a professional trainer and speaker with over 30 years of experience in digital marketing and online business development.

In 2003, Pascal transitioned from practitioner to trainer, and since then he has been designing and delivering digital transformation programmes focused on helping business

owners and decision makers take full advantage of new technologies. He continuously creates many high-impact training content and new models to make the world of digital clearer and more accessible.

Pascal has thoughtfully introduced modules about Artificial Intelligence in all his workshops and coaching sessions, demonstrating the ethical use of AI and discussing the impact on business leaders as they navigate the challenges and opportunities that AI presents.

Pascal is also a video producer and podcaster which includes series on digital strategies, leading digital teams, virtual events, remote working, content creation, new tech and apps. To date he has reviewed 400+ online solutions including a vast array of AI platforms that can make a huge difference to businesses. Please Note: Participation in this workshop now requires all attendees to register for the program and complete an Expression of Interest form.