Mastering LinkedIn in 2026: Strategies for Maximum Impact

LinkedIn is changing faster than ever. New research, new features, and the rise of AI are reshaping how professionals connect, market and sell. What worked last year is already out of date.

In this interactive workshop, you will discover the very latest LinkedIn insights, tools and tactics, and turn them into a practical action plan for 2026. This is a hands-on session where you will work directly on your own LinkedIn profile and strategy.

By the end of the session, you will:

• Harness LinkedIn’s newest features to boost your visibility, influence and results

• Work with AI (not against it) so you save time and still sound authentic

• Optimise your profile for 2026 to make a brilliant first impression

• Identify and connect with your A-list clients – the ones who really matter

• Raise your reputation as the go-to expert in your field

• Generate and convert better leads, faster, using a proven system

• Save time and energy with simple steps that make LinkedIn effective and enjoyable

  
  

Who is it for?

If you know LinkedIn is important but you are not seeing the results you want, this workshop is for you. Whether you are a business owner, leader or professional, you will leave with fresh clarity, practical tools and the confidence to use LinkedIn in a way that feels authentic and delivers.

What you will leave with

• A clear, personalised action plan for 2026

• Practical steps you can implement straight away

• A smarter, more human way to use AI and LinkedIn together

• The motivation and know-how to make the next 12 months your best yet on LinkedIn

  
  

What to bring

To get the most out of this session:

• Bring your laptop, charger and passwords so you can take part in exercises and make live changes

• A larger screen will make it easier to follow along and apply what you learn

  
  

This is your chance to work on your LinkedIn in real time and leave with improvements already in place. Ready to transform the way you use LinkedIn? Let’s make 2026 your breakthrough year. Please Note: Participation in this workshop now requires all attendees to register for the program and complete an Expression of Interest form.

About Norma Foster

Norma Foster has been using LinkedIn since 2006, long before it became the go-to platform for business. In that time she has worked with hundreds of businesses, from ambitious start-ups to global players, helping them raise visibility, win new clients and build international opportunities.

Her approach is practical, hands-on and human. Norma believes LinkedIn is not about chasing algorithms, it is about people, conversations and trust. That is why she combines the latest research and AI-driven tools with tried and tested strategies that work in the real world.

Delegates value Norma’s ability to cut through the noise and show them exactly what to do, step by step. She has a knack for making LinkedIn feel doable, even enjoyable, while helping professionals see results in less time.

In this workshop, Norma brings her signature Business By Heart style: inspiring insights, actionable tactics and a genuine focus on helping you grow your impact, reputation and results on LinkedIn in 2026.