The Ultimate Guide to Blogging for Business

This special masterclass will show you in detail the blogging techniques that are guaranteed to make you think differently about content creation and drive traffic to your website.    Facilitated by content marketing consultant Pascal Fintoni, expect lots of surprises, new ideas and inventive solutions including Artificial Intelligence as we explore new ways to get you fired up as a copywriter, vlogger or podcaster!     

Click here to book your place.

Who is it for?  All levels – from decision makers who are new to digital marketing or to practitioners in need of a fresher perspective.    

What will I learn?  The tactics and tech you will need to create better content faster and completely transform the impact of your website and elevate your online reputation.   

Part 1. Defining Your Blogging Strategy - A scene setting module about the Why and the What of blogging for business and the importance of a ‘Blogging Promise’ for you and your audience.   

Part 2 – Finding Your Blogging Voice – An interactive session looking at the ‘7 Online Voices’ and helping re-discover your true voice as a content creator.    

Part 3 – Blogging For Business Tactics  – A practical session on the ‘4 Essential Stories’ to engage your audience and how to repurpose your content into compelling lead magnets and free resources.    

Part 4 – The Content Creator Toolkit – Another interactive module about the AI tools and other digital solutions that will make you more productive with a few live demonstrations.    

Part 5 – Your 90-Day Blogging Template – We will close the masterclass with a review of your 90-day blogging planner, and Pascal Fintoni will also give you his ONE advice for 2024-25.    

This is a brilliant opportunity for you to learn the art and science of writing for the web and the importance of discovering and nurturing your online voice to avoid the dreaded writer's block!   In this highly practical masterclass, Pascal Fintoni will demonstrate how you can create better content faster and thoroughly enjoy the process too. Once you understand how to showcase your passion, you will bring new life to your search engine optimisation, social media marketing, email newsletter and more.    

Your business has a voice, time to share it!    

Hope to see you there!