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Getting ahead with SEO

Date – 31st January

Venue – Radisson Blu Hotel, Durham

Time – 9am – 1230pm

Speaker – Steven Parker, Causal Effect

Closing Date – 26th January

Getting ahead with SEO Event - Durham Business Growth

Search engines have long been the go-to place when consumers are looking for product inspiration and to buy. This session is designed to show businesses how to make the most of the opportunities the search engines provide. We will cover all aspects of SEO that are essential for businesses to improve their online visibility and drive more traffic to their website.

This session will help you to understand how search engines work, what they deem to be high-quality content, and how to improve the overall visibility of your website.

Learning Objectives

The following topics will be covered:

  1. Understanding SEO basics: We will start by providing an overview of SEO, what it is, and how it works. We will cover the importance of keywords, on-page optimisation, and link building.

  2. Conducting keyword research: We will discuss the importance of keyword research and how to conduct it. We will cover how to identify the right keywords for your business, how to analyse keyword competition, and how to prioritise your keyword strategy.

  3. On-page optimisation: We will cover on-page optimisation techniques such as optimising page titles, meta descriptions, headings, and content. We will discuss the importance of internal linking and how to optimise images for SEO.

  4. Technical SEO: We will discuss technical SEO and how it impacts e-commerce websites sites. We will cover topics such as website speed, mobile optimisation, website structure, and crawlability.

  5. Link building: We will cover the importance of link building and how to create a link-building strategy. We will discuss different types of links, how to build high-quality backlinks, and how to avoid black hat SEO practices.

Learning Outcome

Overall, this SEO training session will provide small business owners with a comprehensive understanding of SEO and how to implement effective SEO strategies to improve their online presence and drive more traffic to their website.


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